eCOGRA (eCommerce and Online Gambling Regulation and Assurance)
www.ecogra.org, the online gambling industry's player protection and
standards authority, announces the launch of its much anticipated Global
Online Gambler Survey. As of today, millions of poker and casino players
worldwide will be offered the opportunity to have their say, in what has been
widely reported as the largest research initiative ever undertaken into the
behaviour and attitudes of online gamblers.
Covering areas such as poker, casino, player protection, responsible
gambling and even luck, the survey will be promoted to players via an
unprecedented show of support from leading software providers, operators and
portals, as well as through eCOGRA's own contact database.
The results are expected to create a better understanding of players'
needs and concerns; information that is vital if it is to continue to offer
them a rewarding and safe online gambling experience.
eCOGRA members 888, Microgaming and Ongame, whose software together
handles the majority of the online casino industry's turnover, are supporting
this survey together with many of their operators that have been awarded the
eCOGRA 'Play It Safe' seal. In addition, more than 30 top online gambling
portals and other leading operators will promote this survey through
hyperlinks on homepages, and outreach to the online gambling community.
Devised by the leading gambling research team from Nottingham Trent
University and supported by the University of Nevada (Las Vegas), the survey
will be supplemented by qualitative focus groups in six of the industry's
major markets - US, UK, Japan, Canada, Germany and Sweden - due to take place
from October.
The resulting 'eCOGRA Global Online Gambler Report' is due to be launched
to the public in January 2007.
Andrew Beveridge, CEO, eCOGRA comments, "Our aim all along has been to
maximise participation in this groundbreaking project, one of the largest of
its kind undertaken in any field. Very few players on reputable sites will
remain unaware of the survey in the coming weeks and we would urge everyone
to complete it in full. The results will give them and us a better
understanding of how this rapidly expanding industry has developed and where
it might be heading, informing future decisions that we hope will ultimately
lead to a greater improvement of standards across all aspects of the
industry."
Players can find the survey at www.ecogra.org/playersurvey and anyone
wishing to promote the survey can contact eCOGRA directly for the hyperlink.
Notes
eCOGRA, the independent standards authority for the online gambling
industry, is committed to protecting online casino and poker players around
the world. The non-profit organisation addresses the most important issues to
players: fast payouts, fair gaming, responsive and efficient service and
responsible operator conduct.
eCOGRA provides an international framework of best operational and player
practice requirements enforced through inspections, reviews, and continuous
monitoring by independent global audit companies. To date, over 100 sites
comply with these requirements and have been awarded the coveted "Play It
Safe" Seal that identifies to players the safest online gambling sites on the
Web. For more information on how eCOGRA is constantly improving standards in
online gaming for players everywhere, go to www.ecogra.org
eCOGRA Ltd
For all media queries or to arrange a briefing, please contact: Stuart Hehir, Chameleon PR, London, stuart@chameleonpr.com, Susan Lindner; Lotus Public Relations, New York, Susan.lindner@lotus-pr.com
About Aaron Reed Aaron Reed is an assistant professor specializing in software architecture and design and .NET development at Neumont University in Salt Lake City, UT. He has worked professionally in the industry for over 12 years as a lead architect/designer, development manager, and VP of development. When he isn't spending time reading up on the latest in software development, Aaron loves spending time with his beautiful wife and three children.
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